Belcampo Meatballs & Carnitas Packaging

Packaging system for Belcampo’s entry into fully cooked frozen prepared meats: Organic Carnitas and Organic Meatballs.

The goal was to create strong differentiation in the freezer aisle, where prepared meats often blur together visually. We established a deep, dark blue packaging system across the line to create immediate shelf contrast and signal a more modern, utility-driven position within the category.

Bold typography was used to prioritize clarity and nutrition-forward messaging, emphasizing protein content and clean ingredient simplicity at a glance. Custom linotype-style illustrations added texture and brand character without relying on heavy photography, reinforcing the idea of simple, high-quality ingredients.

The system was designed to be modular and expandable, with consistent layout rules allowing new SKUs to be introduced without losing shelf cohesion.

A supporting set of short-form social videos extended the packaging system into motion, focusing on quick preparation and simple recipe use cases.