EPHEMERA is the BFA portfolio of Craig Fowler, a San Francisco–based designer and founder of Craig Fowler Design. This collection explores the tension between what fades and what remains, graphic work inspired by impermanent objects like matchbooks, menus, and typewritten labels. Some projects are client-based, others personal, but all reflect a belief that design can act as both vessel and artifact—something made for the present, yet shaped by time.

Drawn from both academic and professional work, the projects in this book span brand identity, packaging, editorial design, and visual storytelling. Each piece investigates how ephemeral formats—whether a throwaway menu or a limited-run zine—can hold lasting meaning through design. These are works made to be touched, used, and possibly forgotten, yet crafted with the kind of attention that invites remembrance.

More than a portfolio, EPHEMERA is a reflection on design as a record of lived experience. It embraces the beauty of things made for the moment: imperfect, time-bound, but deeply expressive. Whether documenting a memory, elevating the mundane, or shaping a brand’s visual voice, the work here positions graphic design not just as communication, but as a form of cultural residue—what lingers after the message fades.