Shakewell

OBJECTIVE:
Launch Shakewell: a fresh, ready-to-drink whey protein line rooted in clean design, wellness culture, and food-world credibility. Build on a visual identity to stand out in a crowded, often artificial-feeling protein market.

APPROACH:
Developed the brand from the ground up—logo, color palette, packaging, and website—balancing approachability with performance. Designed bottles, shipping boxes, and social content, all with a focus on fresh, elevated minimalism and bold shelf presence.