Built for the Storm Podcast Branding
After working on his brewery branding, Three-Time World Series Champion Jeremy Affeldt asked for me to create branding for his new podcast. Jeremy’s inspiration for many things in life comes from the idea of buffalo running toward the storm rather than away, a phenomenon specific to only that species. Built for the Storm embodies the philosophy that we can be like the buffalo and find strength in pushing through adversity. We used this sentiment to guide the visuals in the logo and all accompanying assets. Recorded in the sound studio built inside Free Roam Brewery, the podcast invites championship-winning athletes, inspirational speakers and pop stars alike, to share stories of facing their lowest lows head-on in order to break out to the other side of their storms.